Product

The AI Engine That Writes Your Marketing Reports

Get client-ready reports generated in seconds

Benefits

Why Agencies Choose Fluent

Fluent removes the hidden costs - time, burnout, inconsistency, and lost context.

Save 80 percent of your reporting time

Fluent automates your reporting decks - no more screenshots, data pulls, or manual commentary.

Give your team their evenings back

Reporting is the #1 cause of late nights inside agencies. Fluent removes the grind so analysts can focus on strategy, not slide decks.

Stop losing context when people move on

Fluent captures your reporting logic, commentary style, client quirks, and historical insights - so quality stays consistent even when your team changes.

Calculate the Cost of Reporting to your Agency

Technology

AI Built for Marketing Reporting

Semantic Layer: The Foundation

Fluent standardises your metrics, naming, and KPIs so the AI always understands your data exactly the way your team does.

  • Keeps every metric consistent
  • Understands KPIs across platforms
  • Eliminates interpretation errors
  • Ensures reports match your definitions every time

Causal Chain: The Why Engine

Fluent analyses performance drivers, relationships, and changes - explaining why results shifted, not just what happened.

  • Identifies the real drivers behind performance changes
  • Connects signals across channels and platforms
  • Highlights the factors that mattered most
  • Explains changes in the same way an analyst would

Context Layer: Client Personalisation

Fluent applies your templates, tone, and client-specific context so every report feels like it was written by your team.

  • Matches your reporting tone and writing style
  • Follows your templates, layouts, and structure
  • Adapts insights to each client’s goals and nuances
  • Produces outputs that feel truly on-brand and consistent

See an example of a Fluent-generated client report

How Fluent Works

A step-by-step look at how Fluent automates your client reporting - saving you hundreds of hours every month.

Connect your data

Plug into your key sources in seconds - Meta, Google Ads, GA4, TikTok, and more.

Upload Example Deck

Upload a few sample reports - Fluent learns your tone, layout, and the insights that matter most.

Customise Your Reports

Style it to exactly your client's preferences and add context for each client – so Fluent tailors every insight to what matters most.

Generate Report Insights

Fluent analyses your data and writes the full story - what changed, why it happened, and what to do next.

Edit with AI

Want to tweak something? Ask Fluent to rewrite, add visuals, or summarise - all within the report.

Export to Google Slides

Export to Google Slides or share an interactive link in one click.

Testimonials

The Results Agencies Are Talking About

The time save has been phenomenal.

Reports that took 90 minutes now take 10. The team don’t feel under pressure anymore - they’ve got time back and are genuinely more enthusiastic about reporting.

Andy Moody

COO, Connective 3

I've been trying to solve reporting for 5 years!

‘Improve reporting’ has been a company objective assigned to me every year for the past five years. This year is the first year I’m confident it won’t be next time. That’s thanks to Fluent.

Jonathan Catton

Head of Data, Hallam

We've saved more than 1,000 hours a month.

Fluent has saved us over 1,000 hours every month – the equivalent of more than seven full-time roles. Getting that time back has been transformational, opening up capacity we didn’t have before.

Head of Paid Media

Large Indy Agency

Learn more in Case Studies