Comparison

Fluent + Whatagraph
Together, they give agencies complete coverage - from live data to polished reports your clients can actually use.

Dashboards Show the Data. Fluent Tells the Story.

Dashboards are great for teams monitoring the performance of campaigns.

Fluent is built for reporting - turning that performance into slide decks, insights, and client-ready recommendations.

Whatagraph

Whatagraph gives you the “what.”

Fluent

Fluent gives your clients the “so what.”

Made for Client Services, Not Just Operations

Dashboarding tools help your team stay organised across all of your campaigns.

Fluent helps your clients understand what all that work actually means.

Whatagraph

Whatagraph keeps your team on track.

Fluent

Fluent communicates the value.

Context Matters. Fluent Uses It. Dashboards Don’t.

Dashboards only show what's happening inside the ad account.

Fluent reports reflect what’s happening in the business and the market around it.

Whatagraph

Whatagraph shows only in-platform data.

Fluent

Fluent tells the full story.

The Results Agencies Are Talking About

The time save has been phenomenal.

Reports that took 90 minutes now take 10. The team don’t feel under pressure anymore - they’ve got time back and are genuinely more enthusiastic about reporting.

Andy Moody
COO, Connective 3

I've been trying to solve reporting for 5 years!

‘Improve reporting’ has been a company objective assigned to me every year for the past five years. This year is the first year I’m confident it won’t be next time. That’s thanks to Fluent.

Jonathan Catton
Head of Data, Hallam

We've saved more than 1,000 hours a month.

Fluent has saved us over 1,000 hours every month – the equivalent of more than seven full-time roles. Getting that time back has been transformational, opening up capacity we didn’t have before.

Head of Paid Media
Large Indy Agency

Learn more in Case Studies